Web Editor Spotlight
Addressing the questions of the audience
You might have heard we've just added an Associate of Arts in Philosophy for Transfer to our list of degrees and certificates.
If you are a student that just heard about this degree you might wonder if getting an AA in Philosophy is worthwhile. Philosophy instructor, Edward Haven seems to address those questions in the content of his home page.
Instead of assuming you want to take philosophy courses and listing what is already listed in the catalog he answers three main questions: What is philosophy, why study it, and what careers can you get.
Instead of listing all the things you think should be on a website ask yourself what are the 3 main things a web visitor wants answered when visiting your site? Chances are the first thing they see is what they will remember the most so engage them as quickly as possible like professor Haven as done on the philosophy website.
A Creative example of content restructure
Focus on the Student Employment Center website
Creating graphics, video and other interactive content is what many people think of when thinking about good web design.
The more time consuming and yet more important task is restructuring content for legibility and search engine optimization. For this spotlight I want to note the work of Danna Chavez who restructured the content of the Student Employment Center website.
In the before example you can see it had a lot of good information nested many panels, random buttons and graphics. This caused a first time visitor looking for information to jump around trying to find the content they were looking for. Chances are it was there but where?
Danna revisited everything and restructured the content into three distinct main categories for students, on-campus employers, and off-campus employers information.
She then drilled down to restructure the content in each section using a method called "chunking".
Chunking content is just creating bite-sized chunks of information for easy reading. She used tools available such as indenting, bullets and strategically bolding content.
A good rule to follow when bulleting or numbering content is to do more than 2 and no more than 5. Highlighting everything makes nothing highlighted so think about what are the three most important things you want people to know and try to highlight just that.
Have something cool you've done that you would like to share?