The Marketing and Media Design Department is responsible for all college-wide marketing and public relations efforts including print and web. The department develops and implements strategies to increase awareness of Los Medanos College, help shape and enhance the College's image, and advance its objectives through integrated, strategic communications.
Marketing & Media Design serves:
- to inform students about Los Medanos College programs, services and events that are resources to achieving their educational goals and thus contributing to their learning and success.
- to inform employees about issues and events that help them be effective in their roles to support student learning.
- to keep the community aware of Los Medanos College so that it will support the college and participate in partnership opportunities.
- to create high quality messaging with exemplary writing and design within budget.
Major projects include:
- Annual catalog and course schedules
- College website
- Recruiting publications and other communications
- Public relations/crisis communications.
Resources for Faculty, Staff and Administrators:
- Resources such as digital letterhead, table drapes, vinyl banners, signage
- Imagery such as the logo, photographs of students/staff/faculty/buildings
- Consultation services for flyers, posters, promotional text for print or web
- Training and support for web page development and content upkeep
- Video production/consultation
- LMC homepage and InSite banner ads to promote special events/special programs (not courses)/announcements/institution-wide initiatives
- Public relations, press releases, main media contact & coordination
- Resources available: digital letterhead, branding style guide & writing style guide