Digital Advertising Specifications
There are several ways to promote your event to the LMC campus. LMC Marketing can
create graphics for you, but to move faster, you may design your own.
Keep graphics simple and easy to read. Include only the essentials: what the event is, when it happens, and where it takes place. Your message may only be seen for a few seconds, so make it brief.
LMC Event Gallery Asset
The calendar graphics can also be a home page event slide, appear in other areas throughout
our website as well as appear on the LMC facebook and instagram pages.
All images must be submitted for posting with additional information about the event
so the graphic can be simple and attention getting.
This is an example of a reused calender asset:
Since the image is used on many plateforms they must be square and JPG is best. 400 x 400 px is a good aim.
Note that all event images must have something to click to for more information. In
other words you must have a web page developed so that when the ad is clicked there
is more information available. There is no need to add the URL to the image because
the image is meant to be clicked.
About QR codes:
Calendar entries are digital and can contain links and full details in the description
— no QR code needed. QR codes are best for print materials or non-touch screens. Leaving
it out when unnecessary keeps your design clean and uncluttered.
Name file starting with event name and type ex: "eventname - cal.jpg"
Campus TV screens
Advertisements can be displayed all the TV monitors at the Pittsburg and Brentwood
campus locations. The image display slot as seen above is 1280 x 720 pixels.
It is possible to display short 10 second videos with no sound.
If you have an image for the display or need one designed please contact LMC marketing
Name file starting with event name and type ex: "eventname - tv.jpg"
Advertising on InSite
The requested banner ad must also have an associated web link for more details relating
to the event.
If creating the ad yourself it can be an animated GIF or JPG but keep in mind the
final file size can not exceed 42K otherwise will be rejected by the system.
Insite banners: 570 x 180 GIF or JPG (Must be under 42k)
Name file starting with event name and type ex: "eventname - insite.jpg"
NOTE:
On some screen views the banner is cut off on the left and the right of the image.
Make sure your content is not too close on the left and right edge.
Animated example (4 frame GIF under 42k):
Example banner simple with what and when
Placement of banner is dependent on the screen size of the viewer and how they arrange
their tiles.
Social Media Advertising
Due to the variety of ways to advertise on social media please consult LMC marketing for a consultation on what to post and the rules behind posting.
Marketing Intranet (media request form & resources)
