Digital Advertising Specifications
There are several ways to promote your event to the LMC campus. LMC Marketing can create graphics for you or you may design your own.
New Event Calendar Coming in 2026
We have a new event calender that will now tie events to our campus map. For this we are using the Localist platform and the image requirements are different since one image can display many different way. The requirements are as follows:
An image size of 1920x1080 pixels is the best choice for a standard event post.
Why This Size Works Best
- Consistent Aspect Ratio: It matches the standard 16:9 (1920×1080 pixels) widescreen landscape layout used across most platforms.
- Responsive Scaling: Localist automatically downscales high-resolution images cleanly to fit into small thumbnail grids, sidebar widgets, and mobile screens without causing pixelation.
- Safe Cropping: It prevents the platform's automated cropping tools from cutting off the top, bottom, or sides of your image subject.
Design Tips for Event Posts
- Center the focal point: Place the most important visual element or subject directly in the middle of the frame.
- Use high-contrast photos: Bright, clear photography performs better than dark illustrations in crowded event feeds.
- Keep text minimal: Rely on the platform's built-in text fields for event titles and dates so your post remains accessible to screen readers.
Campus TV screens
Advertisements can be displayed all the TV monitors at the Pittsburg and Brentwood campus locations. The image display slot as seen above is 1280 x 720 pixels.
It is possible to display short 10 second videos with no sound.
If you have an image for the display or need one designed please contact LMC marketing
Name file starting with event name and type ex: "eventname - tv.jpg"
Advertising on InSite
The requested banner ad must also have an associated web link for more details relating to the event.
If creating the ad yourself it can be an animated GIF or JPG but keep in mind the final file size can not exceed 42K otherwise will be rejected by the system.
Insite banners: 570 x 180 GIF or JPG (Must be under 42k)
Name file starting with event name and type ex: "eventname - insite.jpg"
NOTE:
On some screen views the banner is cut off on the left and the right of the image.
Make sure your content is not too close on the left and right edge.
Animated example (4 frame GIF under 42k):
Example banner simple with what and when
Placement of banner is dependent on the screen size of the viewer and how they arrange their tiles.
Social Media Advertising
Due to the variety of ways to advertise on social media please consult LMC marketing for a consultation on what to post and the rules behind posting.