Spanish ad airs during network’s Women’s World Cup Tournament live broadcasts
Media Contact: Juliet V. Casey, Director of Marketing (925) 473-7322
Pittsburg, Calif. – Telemundo48 is showcasing LMC’s Women’s Soccer team, students and programs in a 30-second spot in Spanish that runs during live broadcasts of the Women’s World Cup Tournament through Aug. 20.
Playing off the tournament theme “The cup is ours,” LMC’s ad declares, “The future is ours!”
“This promotion gives us a chance to put our excellence on display – the grit and determination of students and student-athletes and our programs – in a moment that the world celebrates the epitome of achievement and excellence through the Women’s World Cup Tournament,” Los Medanos President Pamela Ralston said.
The spot opens with the kickoff and leads into fast-cut action of a goal. From there, the ad speeds into highlights of college programs of study from psychology to technology, including drone piloting.
The spot highlights the skills and quick footwork of top LMC players Kimberly Garcia, Sam Nash, Emilia Rodriguez, Liv Kamm, Lily Ruiz, Brooke Gale, and Reina Ramos. Assistant coach Sal Acevedo makes a cameo appearance along with “fans,” which included prospective students Janessa and Alyssa Acevedo. The cast included returning members of the team that won its fourth consecutive Bay Valley Conference Championship in fall 2022.
The production included art, drama and journalism students, Hanna and Isaac Dorr, Jazzleen Amador, Daisy Acosta-Campos and Gabrielle Hahn. Alumni Ninette Alfaro and Emily La Russa also participated in the production.
The spot was produced in partnership with Telemundo48 and in collaboration with the City of Pittsburg.
About Los Medanos College (LMC): LMC is one of three colleges in the Contra Costa Community College District, serving the East Contra Costa County community. Established in 1974, LMC has earned federal designations as a Minority-Serving and Hispanic-Serving institution. It offers award-winning transfer and career-technical programs, support services, and diverse academic opportunities in an inclusive learning environment. With exceptional educators, innovative curriculum, growing degree and certificate offerings, and state-of-the-art facilities, the college prepares students to succeed in their educational pursuits, in the workforce, and beyond. LMC’s Pittsburg Campus is located on 120 acres bordering Antioch, with an additional education center in Brentwood.